Unlocking the Wins: A Look Back at 2025
As 2025 winds down, I can’t help but feel proud of how far we’ve come together. This has been a landmark year for Unlock MLS—one that’s redefined what it means to empower Central Texas real estate professionals with smarter data, sharper tools, stronger connections, and greater flexibility.
When we say your Unlock MLS subscription is built to help you thrive in a fast-moving market, we mean it. Let’s take a look back at the wins that made this year one for the books.
Your Data Advantage
Unlock MLS has always been about giving you an edge—and this year, that edge got even sharper.
Expanded Reach: Through our data-share partnerships with HAR and SABOR, your MLS subscription now gives you seamless visibility into 60% of the Texas housing market—without ever leaving Matrix.
Smarter Insights: With UnlockStats, you have instant access to in-depth market analytics that help you advise clients with confidence and back every recommendation with data.
Market Expertise: Subscribers gained exclusive access to in-house research reports, our weekly Driving It Home podcast, and premium subscriptions to trusted industry outlets like the Austin Business Journal, Inman Select, and Real Estate News—a combined $625 annual value that keeps you informed and inspired.
Tools That Helped Close Deals
This year was all about working smarter and being strategic—and we worked hard to provide you with tools to help you thrive.
FlexListings: A faster, more flexible on-ramp to the market, helping you attract buyers sooner.
CubiCasa: Free, AI-powered floor plans that boost listing click-through rates by 52%.
Matrix CMA Manager: Beautiful, data-rich listing presentations in minutes.
OneHome: A seamless collaboration hub where clients can search, share, and dream—right alongside you.
Omni MLS: A powerful new gateway within Matrix connecting you to Latin America’s premier property marketplace.
All of these tools deliver technology that saves time, strengthens client relationships, and helps you close more deals with confidence. You can explore everything included in your subscription at UnlockMLS.com/UnlockTools.
Time and Money Saved
This year we worked to provide you with tools designed to save you both time and money. We want you to have the time to do what you do best: serve clients and grow your business.
Streamlined Systems: Simplified listing entry and management through the new Matrix Listing Manager.
Seamless Showings: Supra Key Reciprocity with HAR, SABOR, Four Rivers, and Highland Lakes made cross-market showings smoother than ever.
Free CE License Renewal: We cover your 18 hours of CE license renewal through Aceable Agent—absolutely free.
Looking Ahead
I want to thank you for being part of the Unlock MLS community. Your engagement, collaboration, and feedback drive our progress—and inspire every innovation we bring to the table.
As we head into 2026, we’re not slowing down. Expect to hear about even more ways to connect your data, simplify your workflow, and measure your success. Together, we’ll continue to unlock new opportunities—for your business, your clients, and our entire Central Texas market.