The conversations at the recent Central Texas Growth Forum made one thing clear: today’s market rewards knowledge, preparation, and consistency. As conditions normalize and negotiation becomes routine, the agents who stand out are the ones who stay informed–not just occasionally, but every day.
The good news? Unlock MLS has already put the most trusted market intelligence at your fingertips.
Begin with the Data That Supports the Market
If you haven’t already, I encourage you to download our latest report, the Top 8 Housing Trends of 2026. It provides a clear, data-backed overview of the current state of the Central Texas housing market and the trends shaping 2026. This report is the foundation—giving you the context you need before engaging in client conversations. You can download it now at UnlockMLS.info/2026-housing-trends.
For a deeper view, the monthly Unlock MLS Central Texas Housing Report offers comprehensive stats you can rely on and share confidently. Each month you get the numbers that matter most to buyers, sellers, and industry professionals. Explore the report at UnlockMLS.com/Stats.
Hear the Story Behind the Numbers
Data matters—but interpretation is where expertise shines. That’s where the Driving It Home podcast comes in. Driving It Home breaks down market trends, policy updates, and industry insights in a way that’s practical, relevant, and easy to apply in real life.
Whether you’re commuting, prepping for a listing appointment, or catching up between showings, it’s one of the simplest ways to stay plugged in. You can listen at UnlockMLS.com/DIH or on all major podcast platforms.
Go Further with UnlockStats and Trusted News
UnlockStats provides Unlock MLS subscribers with powerful, customizable data tools that allow you to explore hyper-local trends, easily build reports, and answer client questions with confidence. It’s the kind of insight that turns market awareness into market authority.
Your subscription also gives you complimentary access to leading industry news sources—the Austin Business Journal, Inman Select, and Real Estate News—keeping you informed about development, policy, technology, and national trends that impact Central Texas real estate. Tap into these resources and more at UnlockMLS.com/UnlockTools.
Expertise is Built Daily
In a skill-driven market, staying ahead isn’t about reacting; it’s about preparation. Agents who consistently find ways to level up don’t just follow the market; they understand it and can explain it. I encourage you to explore all the ways your Unlock MLS subscription can benefit your business and your clients.
Another Way to Level Up: Get Involved
This year I encourage you to come to an event, take a class, and grow your network. 2026 marks the 100th anniversary of the Austin Board of REALTORS®, and the association will be celebrating all year long. There will be plenty of opportunities to network, engage, and help be a part of our next 100 years. You can learn more at UnlockMLS.com/100.