Why would a client choose you over any other agent? What can you do for them that no one else can? This course provides the real estate professional with a simple model for creating efficient and effective agent/client relationships. To do this requires understanding and anticipating the needs of your customers / clients by providing a consistent, high level of professionalism to encourage customer loyalty and foster business growth. Plus learning to negotiate and sell to different personality types whether client or another agent.
Psychology of Sales and Negotiation
Register NowLocation
Address
4800 Spicewood Springs Rd, Austin, TX 78759, USA
Austin Board of REALTORS® Headquarters
Details
Date
Mon Sep 08, 2025
Course Number
TREC #52306
Provider
#1 Texas REALTORS® (CE)
Instructors
Instructor
EksAyn Anderson
EksAyn is an author, sales and negotiation expert, and speaker. EksAyn has been seen on Forbes.com, Speaker Magazine, TV, and various business blogs and podcasts. His new book, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, has sold internationally. EksAyn has extensive selling experience, including selling to governments, associations, and other businesses. His educational background in psychology and life experiences have taught him not only how to connect, communicate, and sell but also how to teach you and your team to increase your sales, negotiate with the best, and create loyal long-term clients. As just one example of his success, after only about 3 ½ years with an 11-year-old organization that at one time had hundreds of salespeople, EksAyn closed 3 of the top 6 largest transactions that the organization had ever had in it's history, including the all-time record for the largest sale, which was over SIX TIMES larger than the next biggest sale the company had EVER had.