Since 2006, top producer Lori Goto has been a trusted partner to hundreds of buyers and sellers across the rapidly growing Austin metro area. As she guides clients through their most exciting real estate ventures, her kindness, patience, and perseverance shape every relationship—creating a solid foundation for success in Austin’s highly competitive market.
Born and raised in Honolulu, Hawaii, Goto brings the balanced, collaborative energy of the aloha spirit into everything she does. Her calm, direct demeanor instantly puts people at ease, while her keen instincts and exceptional communication style help clients feel informed, supported, and empowered. Understanding that a home is often the largest investment her clients will ever make, she approaches every transaction with the goal of helping them maximize their investment—today and long into the future.
Goto’s expertise and dedication have earned her multiple accolades, including Platinum Top 50 REALTOR®, Texas Monthly’s Five-Star Professional Award, and AREAA (Asian Real Estate Association of America) A-List. Known for pioneering efficient solutions, she navigates obstacles with confidence and creativity, always advocating fiercely for her clients’ best interests. While she values collaboration with all parties in a transaction, she is unwavering when it comes to negotiation—ensuring her clients achieve the results they deserve.
Beyond her professional accomplishments—including being featured on HGTV’s My First Place—Goto has proudly called Texas home since 1989. She loves life in Austin with her husband, David, and is honored to continue serving her community as part of Encore Real Estate, delivering the exceptional service her clients have applauded for nearly two decades. | 
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